RIA.com, Head of Products AUTO.RIA

Iryna Koberniuk

About speaker:
Iryna has over 10 years of experience in IT. She started as a tester, then became an assistant project manager, later a project manager, and a product owner, and currently holds a position as Head of Products at the large product company RIA.com. Together with her colleagues, she creates and develops AUTO.RIA products for 9 million car buyers, sellers, and owners in Ukraine.

Presentation topic:
Implementing Major Changes: How to Effectively Update a Product Used by 9 Million Ukrainians (UA)

More about presentation:
• "Start with Why": the prerequisites for updating the AUTO.RIA application

• "Know Your Audience": the importance of quality research

• "Follow the Instructions": how we organized work within the application update

• "Time to Talk": how we announced the new version

• "In Conclusion": results and plans